Pagina web gratis ¿buena idea?
Hoy en día existen varias herramientas que hagan la promesa de una pagina web totalmente gratis. ¿Valdría la pena?
.
Herramienta facil de uso
Herramientas como WIX ofrecen un servicio que les permite hacer por su cuenta su propia pagina web, de forma gratis. Una de las grandes ventajas de esas herramientas es que como están hechas para un publico que desconoce la web, son muy facil de uso.
Cualquier persona puede abrir su cuenta y hacer su pagina web, el sistema Drag & Drop es de lo más facil y pueden hacer su pagina web sin ningun costo, lo que parece ser una excelente oportunidad para su negocio. Pero, ¿hay una trampa?
Paginas (muy) sencillas
Un primer limite a esas ofertas es que las paginas que pueden obtener via esas herramientas van a ser muy sencillas, y al final de cuenta, poco personalizadas. Los modulos son limitados y ofrecen el estricto minimo para armar su pagina web de forma gratis.
Si van a necesitar funcionalidades especiales, o quieren personalizar en detalle su pagina web, esas soluciones no son para ustedes, porque van a gastar tiempo en una solución que no va cumplir con lo que realmente necesita.
Esas paginas sencillas no son se ven muy profesionales (por falta de personalización) y corresponden más a paginas personales sin actividad comercial.
Paginas no optimizadas
Si tienen una empresa o un negocio, el objetivo de su pagina web va a ser atraer trafico para colectar leads o vender en linea. Otra mal punto para las soluciones de diseño web gratis : no son optimizadas para Google. Y una pagina que no este optimizada para el buscador mas grande del mundo no puede lograr atraer cliente.
El trafico se capta principalmente con las redes sociales y Google, si su pagina no cumple con las espectativas de Google, pierden una gran oportunidad de venta. En unas palabras : si quieren atraer trafico en su pagina web, olvidense de las soluciones para hacer una pagina web gratis.
Integración y manejo del dominio
Otro problema : esas soluciones no cobran hosting porque hospedan las paginas web en interno. Olvidense de un URL profesional (en la versión gratis) como minegocio.com, el URL será realmente del estilo minegocio.wix.com.
Además de no ser estetico y poco profesional, no ser dueño del hosting de su pagina web es un problema para cualquier integración que requiere integrar documentos a la raiz de su hosting, o integrar .txt via DNS como lo requiere Google Search Console.
Garden en la mente que con una solución gratis, no son dueños de su dominio, ni de su hosting, y eso limita mucho las integraciones que un profesional de la web le podría hacer. No poder instalar Google Search Console significa que no van a poder seguir las palabras claves y los reportes de Google para optimizar su pagina web.
¿Vale la pena?
Esas soluciones de diseño web son una revolución en la web y permite por mucho obtener su primera pagina web sin costo y de forma bastante facil. Queda claro que esas herramientas son una revolución para el democratización de la web, pero desafortunadamente no son sufisamente elaboradas por una pagina web con alguna actividad profesional.
Un dominio que no es propio y poca estetica, una falta de optimzación para Google y las imposibilidad de hacer integraciones (por no ser dueño del hosting) son problemas que no permiten a una empresa posicionar y usar correctamente su pagina web.
Les recomendamos usar esas herramientas para uso personal, para paginas pequeñas que no tienen por objetivo atraer trafico (CV en linea por ejemplo) via Google. Esas paginas se parezcan más a un soporte digital que a una autentica pagina web, que debería por definición ser la piedra angular de su estrategia digital.
Si tienen en puerta el desarrollo de una pagina web de calidad, no dude en contactarnos para agenda para agendar una cita.
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I see, it is ready to compile and run a simple Hello World java program by default, but Eclipse also supports java of a few older versions, right? That’s the JRE, right?
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19 May 2016 05:51 AM
Re: WTF?
The same was with Oracle Developer – when Oracle bought Sun Microsystems, it replaced Java for Oracle Developer.
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